About Shannon Adams

This author has not yet filled in any details.
So far Shannon Adams has created 45 blog entries.
13 10, 2015

Running late? Feeling behind? Try this.

If you want to improve productivity, then just start; get there on time. Whether it’s a meeting, flight or appointment or a date, ensure you are there when you say you’ll be there. This may feel like an old-fashioned tip to give, but it can serve you well. Being on time is respectful to your hosts and also means you can effectively manage your day. Once you get behind, it’s hard to catch back up again. Being punctual doesn’t mean rushing around the whole time. I can always find time to exercise- cycling, horseback riding — and to spend quality time with my loved ones. It simply means effectively organizing your time each day. […]

6 10, 2015

Why making mistakes increases customer loyalty

Do you want to build more trust in your customers? Have you ever admitted a mistake you’ve made in your business? The ability to establish customer loyalty depends on your ability to show full transparency--which includes your mistakes. Here’s six reasons why making mistakes can lead to long-term customer loyalty. It creates authenticity It’s a [...]

22 09, 2015

Four ways to a good mobile marketing strategy

Do you have a defined marketing strategy for your business? If not, it’s time to get started! In face, the time was probably two years ago, but now it’s the tipping point for mobile markets. Another things to consider is how mobile has changed the way your customers receive information. Customers are communicating on a [...]

3 09, 2015

why email marketing is still useful

Today there's a lot of emphasis on the power of social media, marketers can sometimes forget to step back a decade and remember the tactics that used to work for them. 10 years ago, before Facebook exploded and the subsequent flurry of Twitter, Google+, Pinterest and all the rest - online marketing was either done [...]

1 09, 2015

When is it time to consider a new website?

If you're in business then you're going to have a website. This is simply a true thing for this day and age. In fact, it’s pretty much fair to say that, nowadays, if you don’t have a website, you don’t have a business. Nearly everybody validates a company with a quick Google search. Even if [...]

25 08, 2015

What to Look for in a Small Business CRM

When evaluating CRM solutions for your small business, there are a number of core needs that are common across virtually all businesses. Of course, the priority of certain features or benefits may vary a bit based on the nature and structure of your business, your processes, and your day-to-day interactions with your customers. But here [...]

18 08, 2015

7 key lessons in optimization

Optimization is an important thing. Apart of that is A/B testing and it can be a big scary thing if you’re just getting started with optimization of your website. Start with some basics to lay the groundwork, and keep them in mind when things get complicated. Nail down your most important goals before you start [...]

11 08, 2015

How to GIF with Success

GIFs are are trending right now, and in a very big way. Facebook recently announced the new FIG capability, allowing users to share, post and like GIFs on all platforms. It’s about time and they aren’t the only ones, here’s some tips we’ve seen, learned and want to share with you. 1. Remember your audience [...]

4 08, 2015

Six Skills That Are Essential To The Modern Salesperson

We all know the stereotype of salesperson can be pushy--they’re aggressive and flexible about the truth, talk a lot and only have one agenda: to sell you, regardless of your needs and requirements. But with that description, it can be admittedly, a bit cliche (and probably has never had one part particularly true for a [...]

28 07, 2015

Twelve Months of Agile App Improvement At PlanPlusOnline.com

Over the course of the last twelve months, PlanPlus Online has made some great progress in updating our agile CRM App.  About a year ago we revised our implementation of the “agile” development methodology through the study of the book Scrum by Jeff Sutherland.   While we always thought of ourselves as an “agile development” [...]

23 07, 2015

Collaborate With Your CRM As A Teammate

"So, What Makes you want to be in sales?" Always seems like this question gets asked in just about every interview for sales roles of all levels.  When answering the question, one of the most common responses tends to include the candidate's competitive nature. Don’t get me wrong -- it’s not a bad thing and [...]

21 07, 2015

How To Jump-Start Your Small Business With A Smart CRM

Here are some ways to leverage a CRM to jump-start your business: Cut out the bad data Bad data in the form of duplicate records, missing information, inaccurate information, and outdated data can cost you almost $100 a record! With automated data capture, CRMs are becoming smarter and doing the work for you, like adding and [...]