4 B2B marketing strategies for 2015 Success

Its still that start of the new year, lots of businesses are implementing or gearing up for their 2015 marketing strategy that they have so carefully planned last year to increase revenue, gain more customers or to show the new products they have.

Sometimes you have a good idea, and sometimes businesses are stuck. Here are four great marketing strategies for 2015 that you want to be sure to put into your marketing strategy for a great 2015.

Experiment with account-based marketing
If you think about a B2B buying/sale process, how many stakeholders are involved in the purchasing decision? Typically, only one person gives the final go-ahead. Account-based marketing is based on collective decision making and uses IP-based targeting to display messaging to a group within a company. Marketers who invest in account-based marketing in 2015 will be ahead of the curve when it comes to having a paid promotion strategy.

Use new technology to increase your close rates
Companies to embrace the new technologies, or they will quickly fall behind their competitors.

  • 61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)
  • On average, we conduct 12 billion searches per month on the web in the United States. (Comscore, July 2014)
  • YouTube has become the 2nd Largest Search Engine – bigger than Bing, Yahoo, Ask & AOL combined. (Social Media Today)
  • Internet is more accessible than ever before with mobile devices.

Research new reporting models to show marketing value
Marketing is valuable, but it’s also marketing’s job to prove it. And many of the reporting models of the past won’t cut it now that it’s becoming easier to report on impactful metrics like marketing’s ACV (Annual Contract Value) and opportunity creation. It will be important to look more holistically at how marketing and sales are working together, and fortunately, some of 2015’s new reporting models will allow marketers to do just that.

If you look at it more in a real time just like to talks about in our blog post 7 Costly Mistakes to Sales Forecasting, you will want to avoid marketing tactics that may harm your company here in 2015.

Practice agile content creation
Instead of focusing on creating vast amounts of content, focus on creating good, better quality content. You may be able to cover a range of topics, but you can easily measure the success of search specific content piece you create and base your effort on your future content.

Such as what we do here at PlanPlus Online is we look into what people are reading on our blogs and we apply to that which is interesting to them. What kind of subjects they are looking for such as Culture, Marketing, Planning, Leadership and Sales. We aren’t always aiming to show that we are the best product for CRM (Because we know we are the best culture-centric CRM), but we want to also help our customers understand that we are there to help them and understand what they are going through. Everyone is constantly learning, changing and adapting to the trends that come with each year.

Relevant content is one of the most important areas in marketing. If you can show your customers that you want to deliver interesting content and tell you are actively looking for way to give advice for them to better their life, or personal business you’ve hit the nail on the head and are on the right track.

So, take another look at your marketing strategy, is it sound? Does it have what your looking for? Are you on track with your target audience. I know that these few pieces of advice will help you feel more comfortable with your marketing strategy for 2015.