Do you have a personal tagline? Taglines—businesses have them. In fact, thousands of them exist. You see them and hear them everywhere:
Just Do It.
I’m Lovin’ It.
These are taglines, right? You probably have those taglines stuck in your head.
In business, a tagline (also called a slogan) is a phrase or two that provides clarity, entertainment, or emphasis to highlight a brand’s mission, purpose, or culture. Taglines exist to help consumers feel more connected to brands. Simply put, a tagline is a short, memorable, and often catchy phrase that explains your brand.
There’s an important reason for having a tagline
Taglines are created and intended to leave a lasting effect during a short encounter. In fact, a tagline is exactly like catching a cold.
Think of how you catch a cold—runny nose, watery eyes, aches… how did that happen? Chances are good, you caught a cold from someone else. They sneezed or they touched something and then you touched that something… yuck! But the idea is simple and strong. After only a brief exposure—you got it!
That’s what a tagline does: in only a few words, a tagline communicates the overall benefit of what’s being advertised, whether it’s a product, business, service, or idea. A tagline offers information that can be easily remembered. In the end, it should help the audience understand the bigger picture and leave them enticed and wanting more.
Why having a personal tagline matters
Your life is your company. You’re the CEO of you. When it comes to you, what slogan comes to mind? What do you tell yourself about you, how do you represent yourself during the bad, frustrating, stressed out, and disappointing times? Can you continue to send yourself empowering messages during your worst days?
You don’t have to be a company as large as Nike to benefit from a tagline. A personal tagline sets the stage for everything you do, and establishes what you expect from yourself (and what others can expect from you). A well-done tagline is so clear that anyone who reads it can determine what you’re all about—even if the person has never heard of you.
The personal tagline you use to define and position yourself should be simple, positive, and unique. A clear, concise declaration of what you do, what makes you special, and why the world should care.
Ask yourself: If people were going to talk about you behind your back, what would you want them to say?
At the top of the Vision Board page of your PlanPlus Online account, we’ve given you a place to choose or write your personal tagline. You can choose from a variety of motivational statements, or, if after you’ve completed the My Purpose portion of the new planning experience, you can create your own.
You place your tagline at the top of your Vision Board as a small but powerful reminder of your purpose and values as you plan your week.
Keep it simple
There’s no right or wrong way to develop a tagine, and you might feel like modifying and clarifying it as you go along during the year. You shouldn’t worry about being cool or edgy with your tagline. Your goal should be a tagline that encapsulates in a few words the best of who you are. What is it about you that will make your life and other people’s lives better?
It should sum up your mission or purpose, your values, the roles you fill, and remind and motivate you to work to achieve your highest and best purposes. It’s inspirational and motivational because real magic happens when you have a strong intention to make a difference.