We have been transformed into a mobile world that forms a new relationship with consumers and brands. It is always on, and close at hand and our first port of call whenever we have a question (or product to buy). But that’s all old news and although it’s startling to think that the smartphone is [...]
Sharks have come a very long way. The earliest sharks evolved more than 400 million years ago -- before insects, mammals or dinosaurs. They survived five mass extinctions and looked pretty odd. Picture credit: Dorling Kindersly/Getty Images via Discovery.com But longevity has made the shark brand anything but stale. Today, sharks rule [...]
If you’re sending all of your leads to your sales team without qualification and prioritization, then you’re potentially asking them to pursue unqualified leads with minimal ROI and waste time on other leads that will go absolutely nowhere. To avoid this, you can apply a few simple criteria to ensure that your sales team is [...]
If you’ve ever hired an attorney, you know they work by the hour and sometimes the answers can be long-winded. Once you get an answer it can be tied with riddles,or just a theory, therefore; sometimes it can just be unusable. Despite anything, you're going to be doing digital advertising; whether it would be banner [...]
For any business, processes are critical to ensure efficiency and quality in many areas of operation. But many businesses have gone too far in recent years and have actually reduced productivity, efficiency, and service quality by burying their employees with ineffective and unnecessary processes. In this article, we examine some of the common problems of [...]
Ok, if you read these things of mine, you know I tend to take a sarcastic tone with things, pulling in randomness that may seem outlandish at time…not this time. I’m all business now. Why? Well, around early September last year we put together a few key initiatives in the Product department that I’d like [...]
Most technology is non-differentiable. Which means we can’t leave to finding the differences with features alone. So where does this leave us? Branding. Your brand is simply how customers talk about you. Sure, things like colors and messaging matter, but if you fail to align your organization’s story with your actions, even the best logo [...]
Lots of email marketers tend to look for quantity in their lists vs. quality. Which usually leaves the unsubscribes looking bad sometimes. Are unsubscribes a bad thing? Actually no, not really. You can learn a lot from those people who opt out of your list, which means you can end up with stronger, better email [...]
There is over 10 years of dedicated focus on documented production and management PlanPlus Online technology solutions have been expressly designed for industries that rely on workflow automation for productivity boosts. Our knowledge base and technical expertise are the result of long-tenured and trusting partnerships with our customers to help produce documents of the highest [...]
Referral marketing and customer referrals are nothing new in the world of business, but sometimes they’re overlooked due to an ever-increasing focus on online and digital marketing. However, if you’re interested in generating new business and greater profitability, customer referrals should never be forgotten or overlooked, and they can also be an important part of [...]
Understanding customer needs is the key to success in any business, but some of the biggest mistakes that companies make are failing to understand those needs and failing to meet customer expectations. This can cause problems ranging from poor customer service to misguided product development, and it can lead inevitably to stagnant or declining sales. [...]
There are many different types of advertising, native ads, twitter, Facebook, google ads. A popular first advertising insight is native ads. These can include social ads like a promoted tweet in your twitter stream or specially chosen content place in your Facebook feed. The difference between these ads and traditional banner ads is the way [...]
